Wallace Jackson : VIRAL : Content | Samples | Platforms
[ Wallace Jackson Website | Viral New Media Projects | Acrobat3D | JavaFX | e-Mail ]
The Viral New Media Design created by digital artist Wallace Jackson exhibits a number of key characteristics necessary for the success of digital new media content if it is going to be distributed virally, that is, passed along from viewer to viewer via e-mail attachment or physically using a CD or USB key, for instance.
The most important thing is that the new media must be well designed, have a useable user interface and compelling user experience, all wrapped around interesting content.
The next most important aspect is the Data Footprint of the rich media as it needs to be small enough to not shut-down someone's e-mail accounts as large Flash and Digital Video files can often do. If games or interactive product demos are a megabyte of less people will have no qualms forwarding the content along to friends and associates to experience
Another important aspect is cost and availability of the technology used to provide the content. Open Source is the way to go, so that everyone can play!